Automating Communication with Facebook, Twitter & LinkedIn

In the past, I struggled with streamlining my updates on the big three social networking platforms. I detest doing double work, especially when it involves copying and pasting. So, I used the integrations between the systems to build a waterfall method of communication so that I only had to choose the channel to post on, based on the content and its appropriate audience. Here's how I broke it down:

1. LinkedIn: For professional content, posts that you don't mind your current and former bosses to read.


2. Twitter: For the world content, posts that you don't mind five billion people reading (you wish!).


3. Facebook: For the protected masses content, posts that you would only show to people you trust (like a dirty joke told in the workplace). But here's the thing--you need to lock down your Facebook statuses to a trusted list of people who don't mind hearing your dirty jokes.

How to set up the Trickledown Tweeterfall:

1. Link your LinkedIn account to your Twitter account so that your LinkedIn posts feed automatically to your Twitter Account.


2. Link your Twitter account to your Facebook account so that any Tweets you post feed automatically to your Facebook account.

So just to recap what you've done:

• (The World = Twitter + Facebook + LinkedIn) When you post on LinkedIn, it's copied as a Tweet which is then posted as a Facebook status.


• (The World Minus Professional = Twitter + Facebook) When you post on Twitter, it's then posted as a Facebook status.


• (The Dirty Joke = Facebook) When you post on Facebook, it stays on Facebook.

PHOTO: waterfall © by Saad Faruque